Marketing: 5.0 Philip Kotler Pdf _verified_

In "Marketing 5.0: Technology for Humanity," Philip Kotler outlines how companies can leverage AI, IoT, and robotics to blend high-tech advancements with human-centric, empathetic marketing. The framework emphasizes data-driven, agile strategies to improve the customer journey—specifically the 5 A’s (Awareness to Advocacy)—while addressing societal shifts. For more details, visit Marketing 5.0: Technology for Humanity | Wiley