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Fortnite has become a proto-metaverse. The Travis Scott concert inside Fortnite drew over 12 million concurrent players. In the future, "entertainment content" will not just be watched ; it will be inhabited . You won't watch a concert; you will walk through it as an avatar. Social media platforms like TikTok, Instagram, and YouTube

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Streaming services killed the linear schedule. Social media killed the TV Guide. The result is a fragmented, stratified media landscape. We no longer consume content; we subscribe to identities. Your algorithm on TikTok is not just a feed of videos; it is a curated autobiography of your anxieties, humor, and aesthetic tastes.