If you don't define the problem, you cannot evaluate or execute a strategy to fix it.
"Buena Estrategia, Mala Estrategia" (Good Strategy, Bad Strategy) is a book written by Richard P. Rumelt, a renowned expert in strategy and leadership. The book, originally published in English as "Good Strategy, Bad Strategy" in 2011, aims to provide a clear and practical guide to developing good strategy and avoiding bad strategy. The Spanish translation, "Buena Estrategia, Mala Estrategia", was published in 2013. buena estrategia mala estrategia richard p r link
: Using "gibberish" or high-sounding buzzwords to mask a lack of substance. If you don't define the problem, you cannot