Why are we here, What are we striving for?

By prioritizing diversity, authenticity, and interactivity, entertainment and media content can resonate with 18-year-olds, providing engaging, relevant, and meaningful experiences that reflect their lives and interests. As we look to the future, one thing is clear: the entertainment and media industry must adapt to the changing needs and preferences of young adults, or risk being left behind.

They have one foot in high school graduation and the other in an unpaid internship. They are the "Forgotten Middle"—too old for Disney Channel, too young for mortgage rates.