According to data aggregation from 2023-2025, Candy Crush Saga consistently ranks in the top three highest-grossing apps worldwide. More importantly, it dominates the metric. While TikTok excels at short bursts (30-90 seconds), King’s titles average 7-12 minutes per session. Multiply that by 200+ million monthly active users, and King controls billions of human hours monthly.

The line between TV, social media, and gaming is disappearing.