UllU has perfected the "web series" model for the male gaze. By chopping a narrative into 6–8 parts of 15–20 minutes each, they exploit the psychology of the cliffhanger. You download Part 1 for the titillation, but you subscribe (or pay) for Part 2 to see the "resolution." It is the digital equivalent of a soap opera, but with lower production value and higher skin-to-dialogue ratio.