: Upon its release on September 14, 2012, the single became an instant hit in India, selling 130,000 copies in its first week and earning a triple platinum certification from the Indian Music Industry (IMI).
: In India, the song was a massive commercial success, selling over 130,000 copies in its first week and earning a triple platinum certification Chart Dominance
The official music video, directed by will.i.am himself, features futuristic neon-lit cityscapes, high-energy choreography, and a cameo from will.i.am. Shot in Los Angeles and Mumbai, the video contrasts skyscrapers with crowded Indian streets, reinforcing the song’s dual identity. The video gained over 30 million views on YouTube before being moved to Vevo/Universal Music channels.
In 2012, Priyanka Chopra transitioned from a Bollywood superstar to a global musical artist with the release of her debut single, featuring American rapper will.i.am
The single's release was strategically timed to maximize impact in both the US and India:
: The track made its international premiere on the NFL Network’s Thursday Night Football on September 13, 2012, marking a historic moment for an Indian artist on a major U.S. sports platform.
: Upon its release on September 14, 2012, the single became an instant hit in India, selling 130,000 copies in its first week and earning a triple platinum certification from the Indian Music Industry (IMI).
: In India, the song was a massive commercial success, selling over 130,000 copies in its first week and earning a triple platinum certification Chart Dominance : Upon its release on September 14, 2012,
The official music video, directed by will.i.am himself, features futuristic neon-lit cityscapes, high-energy choreography, and a cameo from will.i.am. Shot in Los Angeles and Mumbai, the video contrasts skyscrapers with crowded Indian streets, reinforcing the song’s dual identity. The video gained over 30 million views on YouTube before being moved to Vevo/Universal Music channels. The video gained over 30 million views on
In 2012, Priyanka Chopra transitioned from a Bollywood superstar to a global musical artist with the release of her debut single, featuring American rapper will.i.am selling over 130
The single's release was strategically timed to maximize impact in both the US and India:
: The track made its international premiere on the NFL Network’s Thursday Night Football on September 13, 2012, marking a historic moment for an Indian artist on a major U.S. sports platform.