Pharmaceutical products, online loan apps (though controversial), skincare, and fried chicken franchises dominate the sponsorship space. The format is highly formulaic yet effective: A 10-minute popular video that starts with a drama, segues into a "moment of reflection," and then naturally (or aggressively) introduces a product.
Pharmaceutical products, online loan apps (though controversial), skincare, and fried chicken franchises dominate the sponsorship space. The format is highly formulaic yet effective: A 10-minute popular video that starts with a drama, segues into a "moment of reflection," and then naturally (or aggressively) introduces a product.
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