No analysis of would be complete without acknowledging the criticisms. Some film purists argue that her recent films rely too heavily on the "NRI fantasy," portraying a version of Punjab that is glamorized and unrealistic. Others point out that while she champions women, her films still operate within a patriarchal framework where the heroine eventually prioritizes marriage.

Films like Beautiful Billo and Puaada found massive success on digital platforms during the post-COVID era. Data analytics from Chaupal (a major Punjabi OTT platform) suggests that Bajwa’s films have a 40% female viewership higher than the industry average, indicating that her content resonates deeply with women seeking empowered entertainment.