A carousel of curated, seemingly "candid" shots that suggest an effortless, high-fashion lifestyle.

These early influencers were primarily bloggers and fashion enthusiasts who shared their personal style, fashion hauls, and beauty tips with their small but engaged audiences. They used Instagram to connect with like-minded individuals, share their passion for fashion, and build a community around their interests.

: In addition to her digital influence, she is a professional model and actor who has appeared in the short film (2017) and the music video Dil Ke Qareeb Style and Brand