Research from the time, such as Deloitte’s Digital Media Trends , highlighted a massive shift in how Gen Z and Millennials consumed "popular media":

In a surprising turn for November 2023, previously canceled shows found new life. Warrior Nun (canceled by Netflix) trended globally for three weeks after fans bought a Times Square billboard. Similarly, The Expanse and Community saw renewed viewing spikes simply because audiences craved "finished stories" with proper endings.

Whether we like it or not, the update has been rolled out. The only remaining question is how creatively we will choose to use it.