: The croc brain marks anything boring or overly complex as "spam" to conserve energy.
The core premise of the book is that while we pitch using our sophisticated : The croc brain marks anything boring or
Furthermore, traditional pitches fail at the install —the critical phase where the audience internalizes your idea as their own. Without installation, even a great presentation evaporates like morning dew. : The croc brain marks anything boring or
The primal, instinctual brain focused on survival. It filters out 90% of incoming data. : The croc brain marks anything boring or