Rob Walker’s The Art of Noticing is a practical guide featuring 131 exercises designed to combat digital distraction and foster creativity by treating attention as a "seventh sense". The book outlines actionable strategies across five key areas—looking, sensing, going places, connecting with others, and being alone—to help readers actively engage with their environment. Further insights, including weekly exercises, are available via the Art of Noticing Substack .

While Walker's book offers many valuable insights, some readers may find the essays too brief or fragmented. Additionally, some of the ideas and concepts may feel familiar to readers already acquainted with mindfulness, creativity, or design thinking.

Chapter 9 : A Good Story

Collectors and creativity coaches have dubbed these the “missing 30 exercises.”