As he entered adulthood, Pablo decided to pursue a career in media production. He studied film and television production in college, landing internships at top production companies and working his way up the ranks. His big break came when he created a popular YouTube channel focused on movie reviews and analysis. His engaging personality, insightful critiques, and witty commentary quickly gained him a massive following.

Allende's work, featuring the Lapiedra persona, was instrumental in popularizing the "pro-am" (professional-amateur) genre in Spain. Unlike the polished, high-budget productions of the 1990s, Allende’s films utilized handheld cameras, natural lighting, and improvised dialogue. This raw, "gonzo" aesthetic gave viewers the impression of authenticity, making the content feel more accessible and voyeuristic.