Rihanna’s changed the music industry's rules on January 28, 2016, by launching with a massive free download campaign
, is tied to one of the most unique and successful marketing campaigns in modern music history. Released on January 28, 2016, the album was made available for free as part of a $25 million partnership between Rihanna, Tidal, and Samsung. The Samsung & Tidal Promotion Rihanna Anti Album Free Download
In late 2015, Samsung launched an interactive mobile-only website called Rihanna’s changed the music industry's rules on January
All one million codes were claimed within 15 hours, causing the album to be certified Platinum by the RIAA almost instantly. Rihanna Anti Album Free Download