: Users often interact with family members or pets while away. Reviewers on Walmart have shared stories of checking in on elderly parents or talking to children from the car.

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Twenty years ago, you needed a studio to reach a million people. Ten years ago, you needed a laptop. Today, you need a —the device already in your pocket.

Be aware that your company may have policies against filming. Alternatively, your company might embrace "employee advocacy" (using your mobile camera to promote the brand). Know the line between a fun skit and a termination risk.

The lens is mobile. The audience is global. And the content is you.