Following the decline of the studio monopoly due to antitrust laws in the late 1940s, the industry reinvented itself through the concept of the "event" film. The turning point arrived in the 1970s with productions like Jaws and Star Wars , which heralded the age of the modern blockbuster. Studios shifted focus from quantity to quality and spectacle, utilizing wide releases and heavy marketing to dominate the cultural conversation. In the 21st century, this evolved into franchise culture. Studios like Marvel Studios (owned by Disney) revolutionized production by creating interconnected cinematic universes. In this model, individual productions serve as episodes in a larger narrative, encouraging audience retention and brand loyalty. This shift has made intellectual property (IP) the most valuable currency in entertainment, leading studios to prioritize established brands—superheroes, sequels, and reboots—over original scripts.
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Animation is no longer "just for kids," and the studios leading this charge are seeing record-breaking engagement. Following the decline of the studio monopoly due
Video game adaptations were historically box office poison. HBO changed that with The Last of Us . By treating the source material with cinematic reverence and casting Pedro Pascal as the emotional anchor, this production bridged the gap between gamers and drama lovers. It redefined how studios approach video game IP. In the 21st century, this evolved into franchise culture