For years, digital media was perceived as a young person’s game. However, creators over 30 are now finding unprecedented success by filling a "relatability gap." Unlike younger influencers, these creators often bring professional backgrounds—such as medicine, finance, or established trades—to their vlogs and social feeds. This shift towards "Small Media" emphasizes meaningful, private interactions and deep engagement over simple mass reach. A Snapshot of the Global Media Pulse: May 19, 2024