Watch Alex Hormozi’s $100M Offers playlist on YouTube (free, verified). Day 4–7: Write down your current offer. Then write down your Dream 100 customers. Day 8–14: Apply the Value Equation. How can you triple the Dream Outcome while halving the time delay? Day 15–21: Add risk reversals (e.g., “Do 10x better or money back”). Day 22–30: Launch your new Grand Slam Offer to 10 people. Iterate.

Most businesses struggle not because they lack skill, but because they are selling a commodity. Hormozi argues that instead of trying to find new customers, you should create an offer so valuable that customers chase you . A "Grand Slam Offer," as he calls it, allows you to charge significantly more than your competitors while providing so much value that price becomes irrelevant.

He made a radical pivot. He stopped selling monthly memberships and started selling "Outcome Packages." He told prospects: "You put in the work, follow the plan, and if you don't hit this specific result in 90 days, I will give you your money back."