| Platform | Best For | Content Type | Career ROI | | :--- | :--- | :--- | :--- | | | B2B, corporate, tech, finance, healthcare | Long-form text, case studies, carousels (PDFs), professional videos | High (recruiters use this daily) | | Twitter/X | Journalists, developers, researchers, VCs, crypto | Short takes, threads, real-time commentary, link sharing | Medium (network density is high) | | TikTok/Reels | Creatives, fitness, design, real estate, HR, marketing | Fast edits, tutorials, "day in the life," trends | Emerging (great for personal branding) | | GitHub/Behance | Developers, designers, writers | Project code, design mockups, writing samples | High (proof of work) | | Discord/Slack | Community managers, open source | Niche conversations, help channels | Low (relationship maintenance) |
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The Digital Resume: Navigating Social Media Content and Your Career | Platform | Best For | Content Type
Every post you make should fit into one of these five buckets: healthcare | Long-form text