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Whether it’s a 15-second Instagram Reel or a 3-minute film teaser, Katrina Kaif’s video content is never low-effort. Her team employs professional lighting, sound design, and editing even for social media. This raises the bar for what audiences expect from popular media.

In 2021, she starred in the horror-comedy Phone Bhoot and the highly anticipated Sooryavanshi , reaffirming her position as a bankable star. Furthermore, her production venture and performance in the thriller Merry Christmas (2024) demonstrated her continued desire to experiment with diverse genres.