The enduring interest in the Jay Alvarrez coconut oil video speaks to a larger trend in influencer culture. We are fascinated by the cracks in the façade. When someone presents a life of perfection, audiences crave the moments that feel real, messy, or scandalous.

We are, of course, talking about the

Jay Alvarrez is an American model and travel influencer who first gained fame during the "Tumblr era" (circa 2015) for his aesthetic lifestyle videos with then-girlfriend Alexis Ren Background:

And then came the coconut oil.