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: How the "Alitalia hostesses" used their public visibility to gain media attention for the broader economic plight of Italian workers. 4. Legacy: From Alitalia to ITA Airways

The shutdown of Alitalia led to the birth of ITA Airways (Italia Trasporto Aereo). However, the transition was fraught with tension for employees like Imperato.

Manuela Imperato reminds us that a brand is more than a logo; it is the people who represent it every day at 30,000 feet. Her courage turned a local labor dispute into a global conversation about .

: Many former Alitalia hostesses were part of the highly publicized and sometimes contentious transition to ITA Airways , which became the new national flag carrier. About Alitalia Founded : 1946 Successor : ITA Airways (Italia Trasporto Aereo)