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However, this prosperity for niche content has come at a steep social cost. The most significant casualty is the monoculture—the shared, simultaneous experience of a major cultural event. When Game of Thrones aired, it was a global appointment. When M.A.S.H. ended, it broke viewing records because everyone was watching the same channel at the same time. Today, a hit like The Bear may be critically acclaimed and widely discussed, but it exists within a silo. Many people cannot participate in the conversation because they do not subscribe to Hulu or Disney+. The result is a new form of cultural stratification based on a consumer's number of active subscriptions. The "watercooler moment" has been replaced by algorithmic bubbles, where social media feeds curate conversations based on which platforms we have paid to access.

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