Launched in 2008, Alfa TV emerged with a mission to provide a distinct alternative to the existing state and private media outlets in North Macedonia. Its slogan, "For those who make a difference," reflects its commitment to integrated newsrooms and modern media platforms. From its inception, the station aimed to deliver objective news coverage and high-quality entertainment, positioning itself as a critical voice in the country's democratic discourse. Programming and Content Strategy
This paper examines the operational history, editorial stance, and technological infrastructure of Alfa TV (Televizija Alfa), a prominent national broadcaster in the Republic of North Macedonia. With a specific focus on the station’s live broadcasting capabilities ("vo živo"), the analysis explores how Alfa TV has navigated the transition from traditional terrestrial broadcasting to digital terrestrial (DVB-T2) and online streaming. The paper argues that Alfa TV serves as a critical case study in the democratization of the Macedonian media space, shifting from a state-dominated monopoly to a pluralistic model, while facing the modern challenges of digital monetization and political polarization. alfa tv mk vo zivo