Rokeach M. -1973-. The Nature Of Human Values. New York Free ~repack~ Press -

Rokeach believed that all human values could be encapsulated by a relatively small number of "terminal human values" that act as reference points for all attitudes. Predictive Power:

Why should a marketer, a therapist, or a parent read Rokeach’s 1973 book today? Rokeach believed that all human values could be