, Arnav’s brother-in-law, who secretly lusts after Khushi while pretending to be a loyal husband to Arnav’s sister, Anjali. 3. Main Cast & Characters
A ruthless, cynical business tycoon who believes everything, including love, has a price. Khushi Kumari Gupta: Iss Pyaar Ko Kya Naam Doon
The chemistry between the lead pair is often cited as the show's greatest strength. , Arnav’s brother-in-law, who secretly lusts after Khushi
from June 2011 to November 2012. It is widely credited with shifting the landscape of Hindi television from traditional "saas-bahu" family politics toward character-driven, intense romance. The story centres on the clash and eventual union of two starkly different individuals: the brooding, arrogant tycoon Arnav Singh Raizada and the spirited, middle-class Khushi Kumari Gupta. Quick Facts cynical business tycoon who believes everything