Kajol's popularity extends beyond the silver screen. She is an active presence on social media platforms, where she engages with her fans, shares updates about her projects, and promotes social causes.

Kajol regularly invites Gen Z YouTubers to watch her old films with her for the first time. The format is simple: The young influencer reacts to Kajol, and Kajol reacts to the influencer. This layered content goes viral because it validates both the nostalgia of Millennials and the fresh perspective of Gen Z.

(AA22) and has been linked to potential cameos in the Shah Rukh Khan-led film Popular Media & Cultural Presence