This approach creates a "parasocial" intimacy. By sharing photos of her home life, pets, and travel, she bridges the gap between her status as a superstar and her identity as a modern woman. Challenging the Male Gaze
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Entertainment content is a voracious beast. Websites, social media channels, and YouTube thumbnails require constant visual fuel. Anushka Sharma’s photos are uniquely suited to this ecosystem for three reasons: This approach creates a "parasocial" intimacy
Unlike studio portraits, paparazzi photos of Sharma—at airports, restaurants, or award shows—produce a different entertainment genre: the “celebrity as everyday person.” These images often focus on her fashion choices, body language, and family interactions. For popular media outlets (e.g., Pinkvilla , Filmfare ), such photos drive clickbait headlines and slideshow articles. Sharma has strategically used these images to control narratives (e.g., post-maternity photos normalizing working motherhood) while occasionally critiquing invasive coverage. Entertainment content is a voracious beast
Anushka Sharma is married to cricketer Virat Kohli, and the couple has a daughter named Vamika.