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By mastering the concepts of strategic planning, STP, and the marketing mix within the Indian context, aspiring managers can build brands that are not only profitable but also sustainable and socially responsible.

The primary feature of is its specific focus on the Indian marketing context blended with a global perspective . Unlike many Western textbooks, it prioritizes how global marketing principles apply to India's unique demographic and regulatory environment. Key Textbook Features marketing management ramaswamy namakumari pdf