The "15" in the name typically refers to the , which is the standard recommended serving size for Nutella products. This portion is roughly equivalent to one heaped teaspoon and is designed for controlled indulgence. Nutella® 15G wholesale in Australia Ferrero Food Service

Why is it cheaper? Virginoff spends zero dollars on celebrity endorsements or Super Bowl commercials. Their marketing is minimal, relying on shelf placement and, ironically, viral comparisons to Nutella.