From binge-worthy series to box office hits, viral TikToks, and podcasts that live in your head rent-free — popular media keeps us connected, inspired, and entertained.
Popular media is rarely "just entertainment." Whether through a blockbuster film, a viral TikTok trend, or a prestige drama series, content carries embedded social messages. Media has the power to normalize diverse identities and bring global issues into the domestic sphere. For instance, the global success of non-English content, such as Squid Game
We are currently standing on the edge of the next disruption: Generative AI.
