The core premise of Alex Hormozi's is that most businesses fail because of an "offer problem," not a sales or marketing problem. A Grand Slam Offer is one so compelling that prospects feel "stupid saying no". 💎 The Value Equation
: The book introduces a framework to increase value by maximizing the "Dream Outcome" and the "Perceived Likelihood of Achievement," while minimizing the "Time Delay" and the "Effort & Sacrifice" for the customer. Irresistible Tactics -100M Offers by Alex Hormozi EPUB