Here is the honest warning. Breakthrough Advertising relies heavily on . Schwartz draws visual "ladders" showing how awareness shifts, and he frequently compares side-by-side ad headlines.
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: They know they have a problem but don't know a solution exists. Here is the honest warning
, you likely won't find one. Brian Kurtz has maintained that the book is meant to be studied, underlined, and kept as a physical reference. his PayPal account had exploded. 2