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AI is the double-edged sword of modern media. : Traditional primary research (surveys, focus groups) is
Casting, in a general sense, refers to the process of selecting and choosing actors, models, or individuals for roles in films, television shows, commercials, or other media productions. When we talk about a "market" for casting, we're usually referring to the industry dynamics that influence how casting decisions are made, including trends, demand for certain types of actors, and the platforms or agencies that connect talent with producers. Casting, in a general sense, refers to the