Schwartz argued that a market evolves. What worked for the first guy selling a weight loss pill ("Lose weight fast") won't work for the 100th guy. The market gets "sophisticated." They’ve seen it all before.
Schwartz warned that markets grow more sophisticated over time. An ad that worked in 1966 (or 2016) will fail today because the audience has seen it. eugene schwartz breakthrough advertising pdf 11 2021
Here’s a concise draft about "Eugene Schwartz — Breakthrough Advertising" with focus on a PDF dated 11/2021. Schwartz argued that a market evolves
If you want, I can:
By revisiting "Breakthrough Advertising" and its principles, you'll be able to create more effective advertising copy that resonates with your target audience and drives results. eugene schwartz breakthrough advertising pdf 11 2021