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Platforms like Netflix, Disney+, Max, and Amazon Prime Video have replaced the "watercooler moment" with the "drop everything binge." These services don’t just distribute content; they generate massive amounts of data, using viewer habits to greenlight new series.

This has given rise to and hyper-specific content . There is no longer just "comedy"; there is "absurdist surrealist comedy for millennials" or "cozy British murder mysteries set in villages." While this personalization enhances user satisfaction, it also raises a critical question: If an algorithm dictates what we watch, are we still choosing our entertainment, or is our entertainment choosing us?

South Korean dramas and music (K-Pop) have become global staples.

This shift has decentralised power, allowing creators to bypass traditional gatekeepers and speak directly to their audiences. 4. Globalisation and "The Hallyu Effect"

While NFTs have cooled, the underlying idea of creator-owned, decentralized persists. Platforms like Mirror and Lens Protocol experiment with token-gated content and fan ownership. Imagine a future where you own a "share" of a podcast or a film and earn from its success.

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