Unlike the West, where streaming services have demolished the traditional broadcasting model, Japan’s Terebi (television) remains a leviathan. The industry is dominated by a cartel of major networks—NHK (public), Nippon TV, TV Asahi, TBS, and Fuji TV. These networks operate on a "set" system, where variety shows, news, and dramas are siloed into specific hours of the day.
In the wake of the Johnny Kitagawa sexual abuse scandal (2023), the industry is shuddering. Starto Entertainment (rebranded) is reforming, and talent is finally negotiating independent contracts. This revolution—the move from Jimusho control to artist autonomy—is the biggest story in current Japanese entertainment. Unlike the West, where streaming services have demolished