On October 10, 2007, they released In Rainbows exclusively on their website using a "pay what you want" model. Fans could download the full album for as little as £0.00 or pay £5.00 or even £40.00. This sent shockwaves through the industry, bypassing iTunes (which was still in its DRM-heavy infancy) and streaming services.
: The release sparked intense debate about the value of music in the digital age and challenged established distribution models. Album Overview & Critical Reception Download Radiohead In Rainbows Full Album