Pdf — Ansoff Corporate Strategy 1965

Mapping the Influence of Ansoff's Corporate Strategy - Zupic

Open your downloaded PDF to Chapter 4 ("The Concept of Strategy"). Look at the diagram on "The Planning Gap." Ask yourself: What is the gap between my current trajectory and my 5-year goal? Then, use Ansoff’s matrix to fill it. ansoff corporate strategy 1965 pdf

Ansoff did not just draw a grid. He argued you must first do a "gap analysis." Compare your projected growth (doing what you are doing now) with your desired growth (your goal). The matrix helps you choose a vector to fill that gap. Mapping the Influence of Ansoff's Corporate Strategy -