To measure human values, Rokeach developed the Rokeach Value Survey (RVS), a widely used instrument that assesses an individual's value priorities. The RVS consists of two parts: one measuring terminal values and the other measuring instrumental values. Respondents rank order a list of values in order of importance, providing insight into their value structure.
Rokeach developed as a change technique: rokeach m 1973 the nature of human values pdf
The RVS is the book’s central empirical tool. It consists of (18 terminal, 18 instrumental values), each accompanied by a short descriptive phrase. To measure human values, Rokeach developed the Rokeach