: A leading independent studio that has gained a massive following for its artistic and Academy Award-winning films like Everything Everywhere All At Once Lionsgate Studios : Known for major young-adult franchises such as The Hunger Games and action series like Specialized & Global Productions

Their marketing. A24 has mastered the art of the "vibe drop." They release grainy, cryptic 15-second clips on TikTok, sell $200 "collector's editions" of screenplays, and have turned their logo into a fashion brand.

Here is a look at the engines driving global pop culture right now.