For those following the corporate side of video content, Kelly Payne currently serves as the for Blue Ant Media's Global Media Division. Her career in 2024 is defined by high-level strategic oversight of project financing and development for film, television, and digital media.

Business-related operations for original content commissions. Internal workflows and rights systems infrastructure. Strategic financing for production and development teams.

In September 2024, she launches "The B-Side," a podcast where she interviews the editors behind famous creators, not the creators themselves. This is a smart move to capture the B2B market.

For three years prior, Kelly operated as a "solopreneur." She filmed herself, edited at 3 AM, and managed client calls between shoots. But 2024 signaled the shift from creator to CEO .

—is what makes her a "giver" in an industry that can often feel transactional. Lessons for Aspiring Creators