While YouTube is for long-form, TikTok has revolutionized how entertainment is digested in Indonesia. Indonesia is one of TikTok's largest markets globally.

The Digital Archipelago: Trends, Culture, and Political Economy of Indonesian Entertainment and Popular Videos

Islamic talks, short sermons (ceramah singkat), and motivational clips are immensely popular, especially during Ramadan. Figures like Habib Jafar and Ustadz Hanan Attaki leverage video platforms to reach younger, tech-savvy audiences.

Globally, Indonesia is known for The Raid action films, but in the digital space, horror reigns supreme. in the horror genre are the most consistent earners for Indonesian creators. Why? Because Indonesian folklore is terrifying, varied, and deeply believed.