She often creates high-production-value photoshoots and short videos (Reels/Shorts) that emphasize "Bong beauty," using hashtags like #sareelover, #kolkatafashionblogger, and #plussizefashion to reach diverse audiences.
Roohi has mastered the art of looking relaxed without looking sloppy. Her episodes often feature her in structured blazers paired with distressed jeans, or linen co-ords that look breezy yet polished.