Moisturizing and emollient ingredients help to hydrate and soothe the skin. Examples include:
This is the gold standard for natural surfactants (cleansers). Derived from corn starch and coconut, it is extremely mild. The A-Z guide should list the pH range (11.5–12.5 for concentrate, but 5.5–7 for finished shampoo). a-z of natural cosmetic formulation pdf
Take a commercial "natural" cream. Identify the first 5 ingredients using your PDF’s lexicon. Guess the percentages. Moisturizing and emollient ingredients help to hydrate and