Perhaps the most profound shift in the last decade is the collapse of the fourth wall. Thanks to social media, the distance between the creator and the consumer has evaporated. We follow the director on Instagram. We watch the actor’s house tour on Architectural Digest. We listen to the writer’s podcast.
: Media became "one-to-many," where a single source (like a TV station) broadcasted to millions of passive viewers. The Digital Revolution and Social Shift
Perhaps the most profound shift in the last decade is the collapse of the fourth wall. Thanks to social media, the distance between the creator and the consumer has evaporated. We follow the director on Instagram. We watch the actor’s house tour on Architectural Digest. We listen to the writer’s podcast.
: Media became "one-to-many," where a single source (like a TV station) broadcasted to millions of passive viewers. The Digital Revolution and Social Shift
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