As technology continues to evolve, the line between the screen and reality will continue to blur, making "extra quality" the baseline for everything we see, share, and enjoy.
When a viewer invests in a 4K Blu-ray, attends an IMAX screening, or subscribes to a high-fidelity music service, they are signaling that their time is valuable. They are seeking a "lean-back" experience—a moment of respite where technology fades away, leaving only the art.